At Equitax, we’re fishermen–flyfishers to be precise.

Whether we are on the stream, at the CAD, or in the courthouse, we’re angling for the same results—a catch so significant that it can be called The Greatest.

The analogy of catching a great fish in the context of ad valorem taxation analysis is a colorful and appropriate illustration of our work. Anyone can catch a fish—even the beginner can occasionally string a limit. But to catch The Greatest Fish, regularly and by the fly, takes skill and resources, determination and courage, and, most meaningfully, imagination.

Most people don’t even know The Greatest Fish exists because it’s unimaginable to them. It’s beyond normal goals—beyond comprehension. Success is gauged, thereby, in standard measures and in relative proportion to what is already known.

In business, success stories are measured in profits, market share, and growth rate. A big success is a big fish story. Every so often there is a story so meaningful that it falls into the category of The Greatest Fish—one that’s real and amazing—one that didn’t get away. At Equitax we are always angling for The Greatest Fish because we know it’s there; we’ve caught it more than once, and we know what it takes to attract and land such a remarkable specimen. Our clients have learned through extraordinary savings what can be done with Equitax as the Guide.